Pride210™ Brand & Logo Guidelines
About Pride210
Pride210 is a community-driven initiative based in San Antonio, Texas, focused on advancing LGBTQ+ visibility, equity, and celebration. Built in response to a need for stronger representation and accountability, Pride210 exists to amplify voices, foster inclusive partnerships, and create meaningful experiences that reflect the full diversity of the community.
Pride210 is rooted in action. From organizing large-scale events like the Pride River Parade to building relationships with local businesses, nonprofits, and civic leaders, the organization is committed to getting things done and pushing Pride forward in a way that is bold, inclusive, and unapologetic.
Brand Essence
Bold – We show up, speak out, and take space
Inclusive – We center the full LGBTQ+ spectrum, especially those often overlooked
Action-Oriented – We don’t just talk, we execute
Community-First – Built by and for San Antonio
Logo Overview
The Pride210 logo consists of:
A rainbow heart mark incorporating inclusive Pride flag elements
The PRIDE210™ wordmark in bold, modern typography
These elements work together to represent both love and activism, grounded in the San Antonio community.
Primary Logo Usage
Use the full logo (icon + wordmark) whenever possible.
Best for:
Websites
Event materials
Social media graphics
Sponsorship placements
Logo Variations
To maintain flexibility across formats, the following variations are acceptable:
1. Full Color Logo (Primary)
Preferred version for most uses
Use on white or light backgrounds
2. White (Reverse) Logo
Use on dark backgrounds or photography
Ensures visibility and contrast
3. Icon Only (Heart)
Use for small spaces (favicons, social avatars, merch accents)
Should not replace the full logo in formal contexts
More Information
Usage Approval
For major campaigns, sponsorships, or media use:
Submit designs for review before publishing
Ensure alignment with brand standards
Contact
For logo files, approvals, or questions:
📧 help@pride210.com
🌐 Pride210.com